Imagine walking into your office on a Monday morning to discover that your website traffic has tripled since last Friday. Social media follows and email subscription rates have soared, causing a torrent of potential leads and new customers. Best of all, the new traffic has made your conversion rate skyrocket, resulting in an avalanche of customers doing what you’ve been struggling to get them to do for months — buy more of what you’re selling!
You don’t need a cutting edge website or complex ad campaigns that cost thousands of dollars to make this happen. In fact, those things can sometimes hurt you more than they help to grow your business. It’s too easy to get lost in the latest new technology trend, social media platform or analytics report. With the sheer number of marketing options available today, how can you figure out what works and which ones are a waste of time?
Trends come and go, but human nature remains constant. Connecting with people’s needs and desires has been the foundation of good advertising for over a hundred years. The techniques have evolved over time, but the principles of selling never change.
As a Marketing Specialist, I adapt these principles to the digital world to help people grow their businesses. By following a few simple rules and guidelines, I’ve created websites that have drawn huge increases in traffic, literally overnight, and written landing pages that were so successful the company had to hire more staff.
I’m going to show you exactly how I do it: by mixing the lost art of long copywriting with modern digital marketing techniques and design.
Are you struggling to get job interviews? How many dozens of carefully tailored resumes and cover letters have you submitted into the black void of HR email addresses and Taleo forms?
In our hyper-competitive job market, the traditional method of sending applications to job postings online often feels like throwing resumes into the sea. Where do they go? Does anyone read them? Why do you never get a reponse?
Job Hacking is a job search technique influenced by the practices of technology startups which uses creativity, analytical thinking, and social metrics to showcase an individual’s talents and gain exposure.
Think of it as a digital campaign that advertises your skills and creativity.
Here’s a neat and simple trick you can use to order to see if HR managers are actually checking out the applications you’re sending them.
I celebrated turning 34 by trying to complete six creative projects in 12 months. Why am I doing this? Will it work?
Have you ever wondered what the Paradise Garage would have been like if it was relocated to a dank Manchester warehouse in the late 80s? Neither has anyone else. It failed miserably, but it was fun trying.
Understand the key elements of successful online marketing campaigns and websites.
I’m a digital marketing professional that uses classic marketing strategies, behavioural psychology, and design to create websites and online campaigns that sell more stuff.
Holding a degree in Political Science, a chance internship during my last year of university kickstarted a love affair with marketing and communications that lasts to this day. I get excited over things like click rates, conversions, and behaviour flows so you don’t have to.
Outside of marketing, I enjoy cooking, listening to miserable English bands, and solving life problems by thinking, “What would James Murphy do?”