Before television, long copy was everywhere. Magazines and newspapers ran full page ads with paragraphs of text that told stories without using a single picture, and direct response marketers mastered the technique of persuading people to purchase products using nothing more than a mailed letter.
What is long copy?
Long copy is any advertisement that relies on a lot of text to sell a product or service. It is the opposite of short copy, which uses images, shorter headlines and less text.
Advances in technology have convinced many people that we no longer have the imagination or attention span for this kind of approach, but is that really true?