What do you do when you reach 30, realize you hate your job and decide to pursue a career change?
What if said change involves leaving a cushy (but boring) engineering field, and taking a leap into the wild and confusing jungles of digital communications?
Naturally, you start a blog.
Some years ago I realized my interest in engineering wasn’t as strong as my high-school self thought it would be. I returned to school to pursue a career change. A chance internship during my last year of university kickstarted a love affair with marketing and communications that lasts to this day. I get excited over things like click rates, conversions, and behaviour flows so you don’t have to.
I now work as a digital marketing professional, and use classic marketing strategies, behavioural psychology, and design to create websites and online campaigns that sell more stuff.
Want to know what skills I needed to make it? Want to become a growth hacker extraordinaire, a web communications guru? Me too. Let’s get started.