Oct 27, 20206 minVisualize impact with market reach mapsThere's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?
Sep 13, 20203 minWho will become the Google of pot?Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.
Sep 1, 20205 minThe Right Way To Segment A MarketI’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.