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Forget CRO and A/B testing... Brands struggling with sales need to figure out who they're for and what makes them different.

Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.

I’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.

The four types of market research every brand manager needs to know to build a successful strategy.

Quickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.

Is your marketing strategy really a strategy, or just marketing fluff? Use this checklist to find out.

This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...