Most sales problems are positioning problems
Forget CRO and A/B testing... Brands struggling with sales need to figure out who they're for and what makes them different.
top of page
A marketing strategist.
BLOG
Sep 13, 20203 min read
Who will become the Google of pot?
Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.
Sep 1, 20205 min read
The Right Way To Segment A Market
I’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.
Jun 21, 20204 min read
Essential Market Research
The four types of market research every brand manager needs to know to build a successful strategy.
Apr 21, 20204 min read
The Brand Report Card
Quickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.
Feb 5, 20203 min read
Do you have a strategy?
Is your marketing strategy really a strategy, or just marketing fluff?
Use this checklist to find out.
Apr 21, 20194 min read
Four Digital-Era Marketing Myths That Are Hurting Your Brand
This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...
bottom of page