The quickest way to boost DTC sales and profit margins
Here's an easy change you can make to boost profit margins without spending thousands of dollars on ads and sales promotions.
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A marketing strategist.
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Apr 13, 20214 min read
How to create custom marketing funnels that drive sales
Ditch generic marketing funnel models for customized ones that drive sales for your company.
Mar 30, 20213 min read
The worst social media metric (according to Facebook)
A few days ago I had a mini work crisis. A digital agency was preparing to submit a social media strategy and dropped the words every...
Oct 27, 20206 min read
Visualize impact with market reach maps
There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?
Aug 29, 20206 min read
How to Steal Customers From Your Online Competitors
Six powerful heuristics that convince online shoppers to purchase from your website.
Aug 4, 20204 min read
Stop wasting your time on organic social
Organic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.
Jul 1, 20196 min read
Why you shouldn’t spend another penny on branded search
Every digital agency recommends building branded search in addition to generic keyword campaigns. But is this a good idea?
Apr 21, 20194 min read
Four Digital-Era Marketing Myths That Are Hurting Your Brand
This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...
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