Most sales problems are positioning problems
Forget CRO and A/B testing... Brands struggling with sales need to figure out who they're for and what makes them different.
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A marketing strategist.
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Apr 52 min read
The quickest way to boost DTC sales and profit margins
Here's an easy change you can make to boost profit margins without spending thousands of dollars on ads and sales promotions.
Apr 13, 20214 min read
How to create custom marketing funnels that drive sales
Ditch generic marketing funnel models for customized ones that drive sales for your company.
Oct 27, 20206 min read
Visualize impact with market reach maps
There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?
Sep 13, 20203 min read
Who will become the Google of pot?
Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.
Sep 1, 20205 min read
The Right Way To Segment A Market
I’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.
Aug 29, 20206 min read
How to Steal Customers From Your Online Competitors
Six powerful heuristics that convince online shoppers to purchase from your website.
Aug 4, 20204 min read
Stop wasting your time on organic social
Organic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.
Jun 21, 20204 min read
Essential Market Research
The four types of market research every brand manager needs to know to build a successful strategy.
Apr 21, 20204 min read
The Brand Report Card
Quickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.
Oct 24, 20163 min read
Sell Yourself With the Lost Art of Long Copy
Before television, long copy was everywhere. Magazines and newspapers ran full page ads with paragraphs of text that told stories without...
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