May 143 min readMost sales problems are positioning problemsForget CRO and A/B testing... Brands struggling with sales need to figure out who they're for and what makes them different.
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Oct 27, 20206 min readVisualize impact with market reach mapsThere's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?
Sep 13, 20203 min readWho will become the Google of pot?Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.
Sep 1, 20205 min readThe Right Way To Segment A MarketI’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.
Aug 4, 20204 min readStop wasting your time on organic socialOrganic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.
Jun 21, 20204 min readEssential Market ResearchThe four types of market research every brand manager needs to know to build a successful strategy.
Apr 21, 20204 min readThe Brand Report CardQuickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.
Feb 5, 20203 min readDo you have a strategy?Is your marketing strategy really a strategy, or just marketing fluff? Use this checklist to find out.
Apr 21, 20194 min readFour Digital-Era Marketing Myths That Are Hurting Your BrandThis is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...